IntentWave Privacy and Complianced

Overview of Intentwave

Intentwave enables you to recognize and engage with visitors on your website by gathering data through a pixel embedded in your site. This data includes user behavior, device specifications, and personal information shared by visitors. With this information, we create detailed visitor profiles that can be leveraged for customized marketing and outreach efforts.

Legal Compliance Requirements

To ensure compliance with U.S. privacy laws, especially the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), we require the following from all users of our service:

1. Privacy Policy Updates

To ensure compliance with the California Privacy Rights Act (CPRA), your privacy policy must include specific disclosures regarding the data collection and usage practices enabled by IntentWave. We advice incorporating the following language into your privacy policy:

"When you visit or log in to our website, cookies and similar technologies may be used by Intentwave and its partners to associate your activity with personal information, including your email address. This allows us (or service providers on our behalf) to send you personalized marketing communications, such as email, SMS, direct mail, and targeted ads. You may opt out at any time by visiting https://www.intentwave.com/opt-out or contacting [email protected]"

Managing an Opt-Out

Adding an option for users to opt out of this form of data collection in the privacy policy is also recommended. We suggest adding a company email address along with linking to our database opt-out form.

Ways to provide Opt-Out:

1. Email

2. Link to an Opt-Out form

2. Cookie Banner

IntentWave offers our own cookie consent banner but if you have an existing one you must ensure it does the following:

• Obtains affirmative consent from visitors before deploying cookies or similar technologies.

• Clearly informs visitors about the types of data being collected and the purpose of this collection.

• Provides an option for visitors to opt out of data collection.